Consistency on web sites

Even though it might be tempting to add a lot of different colors, images, layouts, fonts, et cetera on a website, this is not how an effective web site should be created. A website looks much more elegant and accessible if common themes are used throughout the many pages of the site. The layout will be familiar to the viewer as he or she views the separate pages of the site. This will also give the entire site a sense of cohesiveness and consistency. This is evident when viewing the most successful sites and comparing them to poorly designed sites.